gran·deur

ABOUT GRANDÈUR THE LABEL - A brand defined by its definition in the dictionary.

/ˈɡran(d)ʒə/ · noun

Splendour and impressiveness, especially of appearance or style.

"Twenty four months. That's how long we kept the secret.

We started this to solve a problem. Travelling to find the right fabric, the kind that drapes the way expensive things drape, that moves when you move, that photographs the way you want your night to look. We worked with a stylist to nail the silhouette. Sat with an international graphic designer across more late nights than either of us cares to admit, going back and forth on the artwork until it was exactly right. Not almost right. Exactly right.

Nobody knew. That was the point.

Then Miami. A night that didn't need much — the right people, the right energy, the kind of city that has never once been accused of blending in. We wore the shirts out for the first time. Said nothing. Let the room do what rooms do.

It didn't take long.

Where is that from?

We looked at each other.

It's ours.

The response was instant. Unfiltered. The kind of reaction you can't will into existence and you can't buy.

We need you to drop the f--king brand.

So we did."

Welcome to Grandèur.

— Ethan & Aaron, co-founders of Grandèur